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A story of freshness

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Meet Parridhi

It all began with her pursuit for natural preservative free cosmetics that do not make her feel guilty every time she used one. Handful of curiosity and a ton of experiments later, was born The Earthen Charm.


We're a small team of passionate folks who want to create a difference in the lives of our peers who are obsessed with using only natural, home-made, preservative & cruelty-free products on their skin & hair.


We immediately felt resonance with this new found purpose of our lives and we intend to reach as many nature lovers as possible.


Are you with us?

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