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A story of freshness


Meet Parridhi
It all began with her pursuit for natural preservative free cosmetics that do not make her feel guilty every time she used one. Handful of curiosity and a ton of experiments later, was born The Earthen Charm.
We're a small team of passionate folks who want to create a difference in the lives of our peers who are obsessed with using only natural, home-made, preservative & cruelty-free products on their skin & hair.
We immediately felt resonance with this new found purpose of our lives and we intend to reach as many nature lovers as possible.
Are you with us?
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